What Is The Need To Know About UX Analysis?
A user's view or thought varies with each time they use a product and their decision to continue using them is based on the experience they have throughout the stay in the product. Sometimes the feature that you are thinking is the best, may be the least excited one for the visitors.
So how will you about the various elements in your product that is useful or confusing for the users? The only way to know is by analyzing the user experience of the website. For a digital product, it is quite hard to determine to know the users. This is where UX analysis comes to rescue.
Everything you need to know about UX analysis, its need, uses, how to get started with it and much more will be covered for you in this article. Go through and get to know more about it.
What is UX analysis?
Reading the users mind is definitely not possible, but analyzing their experience and acting accordingly is possible through UX analysis. By knowing how the users feel and think about the product when they are using is what determines the success.
In general, UX analysis collects data and evaluates it by looking how the users use and interact with the website. Looking at the data collected you can analyze and figure out how to optimize the product you have created.
Each and every action of the visitors is recorded and analyzed to give you the end results. Right from the moment they enter till they leave, you can look at how they interact with the product.
What are the types of UX data that can be obtained?
Using UX analysis, you can collect two types of data regarding your site.
- Quantitative UX data
- Qualitative UX data
Quantitative UX data:
Quantitative UX data is more of a numerical data or patterns of the users behavior which is used to determine their experience while using the product. The data collected is through indirect modes, where you have no contact with the audience.
This data depends of various UX metrics such us the customer satisfaction, net promoter score, customer effort score and much more. The data can be collected using features like analytics, surveys, heatmaps, and other methods.
The answers to the questions 'what', 'where' and 'when' related to the product can be obtained by using quantitative data. The data collected will have large sample but still the results will be in a more simplified form.
Studying the product insights using quantitative data has various benefits like,
- You can easily understand the user's perception regarding your digital product.
- The data collected can be easily displayed in the form of graphs or charts for better understanding.
- Even being remote, the insights recorded will be clear and precise for you to effortlessly enhance the productivity.
- By providing certain numbers or stars you can know the usability of the website.
- Highly structured surveys help to collect data related to particular group or locality so that you can make changes accordingly.
Qualitative UX data:
Qualitative UX data is the exact opposite of quantitative data as the assessment is done based on the comments, feedbacks, opinions and much more. It is more of a direct assessment of the usability of the website.
Using this data you can clearly understand the behavior, feelings, thoughts and motto of the audience who are using the product. Generally it is done by directly contacting the visitors and engaging them in participating in surveys to get a detailed report.
Qualitative UX data answers to the question 'why'. Why does users find it confusing, why isn't the element responding, why are the visitors not interested with the feature and much more can be answered when you analyze this data.
The benefits of qualitative data includes,
- You can easily understand and analyze the users thoughts when they are using the product.
- Find out any error, issue or bugs present in the website by looking at the actions and behavior of the users.
- As the assessment done is direct, you can get deeper insight of the usability of the product.
- Quantitative data is merely guessing and you never know the exact feeling about the users, that is not the case in qualitative data because the users give their genuine opinion directly during the assessment period.
What are the different ways to collect UX data?
UX analysis offers various methods and ways for you to collect data and analyze them.
Surveys are the basic form of data analysis through which you can collect ratings or feedback of the audience regarding the features of the product. It can be in the form of scale ranging from 1 - 10, or stars or even questions that is related to their experience.
Analyzing the data and answers obtained from the feedbacks you can know if the visitors are satisfied with the product, what is feature that fascinates them, the usability of the product can be analyzed easily.
In case of low scores or low ratings, it is clearly understood that the visitors are not liking the product, and necessary changes or steps has to be taken to enhance the productivity.
Session recordings gives you a complete feedback of every action that is happening in your website. What it exactly does is that, it records everything from the time a visitor enters the site till they leave.
The recording will have all actions like mouse movements, mouse clicks, key board actions, movement from one page to another and much more. You can also note the session timing spent inside each element and analyze based on that too.
Another important aspect of session recording is that, you can easily find out rage clicks happening in the product. Presence of rage clicking is due to bugs or errors present in the product, by noticing it you can easily rectify the issue.
Another form of UX analysis can be done using heatmaps. The data that is collected will be presented in the form of graph when the analysis is done through heatmaps, which helps us in understanding the insights easier.
Using heatmaps will help you convert complex data to simpler ones so that you can clearly know what is happening in the website. The information can be specified based on what is your requirement regarding the website.
You can use various forms of heatmaps, like click maps, scroll maps, eye tracking maps to get the specified data that you are looking for.
Usability testing is nothing but the method of knowing and analyzing how users interact with the product. User's interaction with the product is what matters in determining how flexible it is to use the website.
This is the best way to know the behavior and actions of the visitors while they are using the product. Every step can be monitored and you can easily figure out if they are having a good experience or not.
UX analysis and ReplayBird:
Getting started with UX analysis is the next way to get the best productivity for the product. To do that you can start looking for ReplayBird as it has the best features to help you analyze and understand the users visiting your website.
ReplayBird UX analysis helps you to understand various factors like,
- Issues that is troubling the visitors
- Elements that sound or seems to be confusing
- Feedbacks and opinions about the website
- Behavior and feeling of the audience
- Figuring out any navigating issues inside the website and much more.
Don't delay anymore, just start now with the features of ReplayBird.
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